How to Choose a Real Estate Photographer

Finding a real estate photographer

If you want to take the best pictures possible of your listings, you should be aware of a few things before hiring a real estate photographer. Real estate photography is very personal; your photographs should reflect your taste and vision. In addition, a potential photographer may seem nervous during an interview, so gauge how comfortable they are in front of the camera.

Another thing to look for in a real estate photographer is a portfolio. You want to see the kinds of properties they’ve photographed and the style of editing they use. This portfolio is significant, as the pictures on your listing should be clear and vivid. In addition, a real estate photographer will have professional equipment and know how to get the best shots even in hard-to-reach locations.

Using word-of-mouth is also a great way to find a real estate photographer. You can ask your listing agent for recommendations or ask other agents for references. The most crucial thing to keep in mind is to pick a photographer with a distinctive aesthetic. Additionally, some photographers decide to promote themselves on social networking platforms.

Getting a referral

As a Real Estate Photographer Colorado, getting a referral is one of the best ways to gain new clients. A successful photography business depends on recommendations from pleased customers. Word of mouth is a great marketing tool. As such, you should approach realtors and friends to ask for referrals and reviews. Let realtors know that you are interested in earning more business from them, even though they might not want to share their greatest resources with rivals.

You should create an attractive website to increase your referral chances. You should also post reviews of your services and showcase success stories on your social media platforms. Please attempt to build a significant following on one or two platforms and focus on those with the highest levels of interaction and views.

It would be best if you tried to target small and medium-sized brokerages as this will help you get a personal approach with the agents and brokers. Most new agents need quality photos, floor plans, and real property measurements, so targeting these businesses is vital. A good real estate photographer should be able to show potential clients examples of their work, which is the easiest way to get a referral.


Generally, a real estate photographer charges between $250 and $350 per square foot, depending on the size of the home. However, if your home has smaller square footage, you can save money by buying a photography package with a fixed price per square foot. A real estate photographer can also offer aerial drone shots for an additional fee of $150. The pricing of a real estate photographer can vary widely, so it’s essential to get a feel for the market before making a decision.

Real estate photographers can work on all types of properties. However, most photographers specialize in a kind of property. A real estate photographer will provide around 25 to 50 final photos for most homes. However, particular features or circumstances may require a photographer to take more photographs. In these cases, the photographer must spend more time on the photoshoot.

A real estate photographer’s pricing differs from that of wedding photographers. While wedding photographers are usually paid by the hour, real estate photographers should not charge their clients by the hour because real estate clients want to be sure they’re getting their money’s worth. Instead, they’d like to see an immediate return on their investment.


If you are planning to get a job as a real estate photographer, the first step is to build a portfolio. To do this, create a website or a gallery that showcases your work. These are relatively easy to set up, and most services are available online. Your portfolio should consist of various images, including interior and exterior shots. Of course, you want to make sure that the photos look natural and appear as if they are straight from the camera.

Once you have built a portfolio of real estate photographs, the next step is to approach real estate agents to determine their needs. You may need to provide free pictures for their listings, including interior design photos or paintings. No matter your job, you should constantly inform clients that you are developing a portfolio so they feel comfortable getting in touch with you.

You may want to practice in your own home and with friends when you start your portfolio. You can also take photos at model homes in your area to get more practice. Be sure to bring lunch with you so you can eat in between shoots. After each shoot, import your photos into Lightroom and post-process them. You’ll have ten or so killer images by the time you’ve done that.



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