Investing in reputation repair can be a costly endeavor. It doesn’t matter if you attempt to do it on your own without the help of a professional, the time and effort you spend on the task will add up quickly. And not just time and effort, but money will also add up if you start signing up for subscriptions to the costly reputation repair online tools and resources.
Luckily, not all of these tools will cost you a pretty penny. In fact, some of them can be accessed completely free of charge. Simply create a membership, select the free account option, and start utilizing the tool to repair, build, or manage brand reputation. These are top resources for online reputation repair that won’t cost you one single penny.
Maybe you’ve already been utilizing Google Alerts; if you haven’t it’s time to start since it’s the most widely used tool for brand reputation management. Not only is it simple to use, but it’s also completely free. In order to receive automated alerts from Google any time your company is mentioned on the search engine, all you have to do is set the alert.
Even if you don’t consider yourself tech-savvy in the least bit, the process for setting an alert on Google is fairly simple. Just visit the Google Alerts home page, select your options on how you’d like to receive the alerts as well as how often, and then select “Create Alert”.
The alert doesn’t just have to be for your company name, it can be for anything at all. You can set multiple alerts at once, which is an amazing way to stay up-to-date on your reputation as well as your competition. Set an alert for your official company name, but then add a few more relevant alerts to stay even more on top of things.
SocialMention has the same idea as GoogleAlerts, only it focuses on social media platforms rather than Google. This free web tool will help you to keep track of your company’s mentions on social media. ReptuationDefender says that all you have to do is “drop your name or your company’s name into this free web tool, and you’ll get a dashboard with mentions of your search term, rated positive, negative, or neutral.”
Another social media monitoring site is Rankur, but it’s a bit different than SocialMention. Members of Rankur are able to monitor their mentions on social media, but also in press releases and blog postings. This tool also notifies users when any customer review is written about them.
Complaint Search Box
A major aspect of online reputation repair is dealing with the complaints expressed by customers. But in order to deal with those complaints, you must first know about their existence. Complaint Search Box allows you to do this by allowing its users to search through over 40 online customer complaint websites. Using Complaint Search Box is a great way to stay on top of customer dissatisfaction and respond to it in an appropriate way.